The search engine giant in the virtual world, Google Inc., has finally released a gigantic social networking project called Google + 28 June. Developed with the project name "Emerald Sea", this secret project itself takes one more year and led by Google's Senior VP of Social, Vic Gundotra and Google VP Product of Google Apps, Bradley Horowitz and estimated to cost around 585 million dollars.
Google prefers to call Google + (abbreviated as "G +") as a project than as a product, application or strategy. According to both executives, the reason is that G + is an expansion of Google's own Google and services in the future will always be integrated to G +.
In the early stages, the project is still in version "field trial" can only be enjoyed by a limited circle who received an invitation from Google where users can send invitations to some candidate other users via email. Horowitz asserts that this version is intended to test the G + on the market and obtain more input from the users / public. In addition, Google is likely to open and close the invitation and login access to G + at any given time.
Google's lunge in the realm of social media has actually started when Google Wave, Orkut and Google Buzz launched a few years ago. Only three did not get a reaction and a positive and encouraging remarks on the market. On the other hand, the launch of the project was welcomed by the majority Googlist totaling about 300 million more users.
The next few weeks, is associated with other Google services platform that is blogging service Blogger.com and Picasa photo service will soon be integrated with G +. Indirectly, the consequence is that both services will be renamed Google Blogs and Google Photos.Tak doubt, with the presence of G +, the atmosphere of competition for the realm of social networking is becoming increasingly warm. This week Facebook launched in cooperation with Skype video chat feature so that 750 million users around the world can do video chat either one-to-one or in groups. This feature is sometimes a "response" up top features Hangouts in G +.
Nevertheless, Google's Eric Schmidt as Executive Chairman, stated that Google would try to continue to work with Facebook and Twitter, especially in terms of integration between social networking platform. Reporting from Google's official blog site, the main reason underlying the birth of this project is that materially and substantially, existing social networking platform now makes a friendship becoming like fast food where the majority of users want to get a friend / many friends as possible so that sharing becomes a difficult and uncomfortable.
